Service
Product Strategy
Choose this when your executive team needs a clearer product strategy for an API, platform, developer tool, or agent-facing surface.
Who this is for — and when
Best for executives, founders, investors, and board-facing product leaders who are deciding where API product strategy, pricing, monetization, platform choices, developer-led growth, or market analysis should go next.
Named activities
- SaaS and subscription model review.
- API-as-product and API product strategy work.
- Developer-led community and developer-led growth planning.
- Open source and paid-product tradeoff mapping.
- Software platform, network-effects, and marketplace strategy.
- Pricing, monetization, business model, market analysis, and M&A support.
Deliverables
- A strategy memo or decision brief for the executive team.
- A prioritized set of product, packaging, and go-to-market decisions.
- A working agenda for follow-on product, platform, or board discussions.
Engagement format
Structured advisory with your executive team, investors, or board of directors. Scope depends on the decision you need to make and the material already available.
Results
Emmanuel brings over 15 years shaping API products and has served as 3× VP Product across Apiary, Swagger, and Oracle.
When TruSTAR wanted to go API-first, we hired Emmanuel as an advisor to help transform our API strategy. We tapped into his know-how and product management experience in developer tools to shorten our time to market. Emmanuel has been instrumental in guiding our team towards launching our API as a Product.
Next step
Bring the strategy decision you need to make, the audience for the decision, and the deadline.
Talk about product strategy