Service

Startup Advice

Startup advisory whiteboard session

Choose this when you are a founder or startup leader working through customer validation, product-market fit, monetization, or API strategy.

Who this is for — and when

Best for startup founders and early product leaders who need experienced product judgment before a major customer, market, monetization, or product direction decision.

Named activities

  • Customer validation and discovery review.
  • Product-market fit discussion.
  • Monetization and business-model review.
  • API strategy and developer-facing product advice.

Deliverables

  • A focused advisory conversation around the decision in front of you.
  • Recommended next experiments, customer conversations, or product decisions.
  • Follow-up notes when the engagement scope calls for them.

Engagement format

Startup advisory scoped around your current decision. Bring the product, market, customer, or API strategy question you want help with.

Results

Emmanuel has founded and managed technology startups, with three successful exits. He most recently advised TruSTAR, acquired by Splunk.

When TruSTAR wanted to go API-first, we hired Emmanuel as an advisor to help transform our API strategy. We tapped into his know-how and product management experience in developer tools to shorten our time to market. Emmanuel has been instrumental in guiding our team towards launching our API as a Product.

Patrick Coughlin
Patrick Coughlin
CEO, TruSTAR
Advisory client

Next step

Share the decision you are trying to make and the timing around it.

Talk about advisory

Advisory

Talk about advisory

Bring the product, market, or API strategy question you want help with.

Talk about advisory