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Why are API product managers in high demand?

Originally published on LinkedIn, February 3, 2025.

APIs are 57% of internet traffic, but API and platform PMs are only 5% of product managers — and they're paid 19% more. The opportunity, and how to break in.

APIs are 57% of Internet traffic and rising, but API & Platform Product Managers are only 5% of total PMs

And they get paid 19% more (38k more in the US).

API Product Management is a huge opportunity for those who want to become more technical, ship impactful products that drive everything from AI to e-commerce, and advance their career.

Last week, I hosted a free session on Maven for 300+ people on how to break into API Product Management. If you missed it, I’ve got you covered ⬇️

During the session, I talked about three ways to be proactive so you can set yourself apart:

1️⃣ Anticipate who will be hiring for API PM jobs and how to network with them. 2️⃣ How to prepare for the API PM interview and what I look for as a hiring manager. 3️⃣ What actions to take to upskill for an API PM role.

➡️ If you want the recording, watch for free here: https://lnkd.in/gt57zqYy

🔁 Repost to share with friends who are looking for API PM advice.