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Is product management dead?

Originally published on LinkedIn, December 31, 2025.

Some people would like you to believe PM is dead and API products don't matter. My take: it's more relevant than ever — just look at who Anthropic is hiring.

Some people would like you to believe PM is dead, and that API products don’t matter.

My take: it’s more relevant than ever.

Check out this posting from Anthropic: https://lnkd.in/g3RSjGD2 ⚡️ Team Lead of 3-4 PMs ⚡️ Owns APIs, MCP, SDK, DX ⚡️ Defines metrics & success criteria ⚡️ Technical background and API design are mentioned specifically ⚡️ PLG is mentioned explicitly: “from first API call to production deployment”

If you’ve been following me, you know that’s exactly what I teach in my courses and lessons - because I believe it’s very relevant and impactful.

Yes, it’s a popular role at a popular company, and it’s going to be tough even getting an interview.

But if you’re a good fit and have the curiosity and experience, I could not think of anything better to do with your time in 2026!

Here are some recent resources to help you get that role: → How to break into API Product Management: https://lnkd.in/gt57zqYy → The Double Life of the API Product Manager: https://lnkd.in/gCwZftR6 → How to Interview API Product Managers: https://lnkd.in/gUT5Xbkm → Land Your Next Technical Product Manager Job With AI: https://lnkd.in/gBb4_Hyr → How to Get Hired at an AI Startup: https://lnkd.in/gDdMVWrB → Courses and free lessons on API Product Management: https://maven.com/emmanuel

I can’t wait to get back to teaching - ping me in DMs for a discount code if you made it this far 👋

And make 2026 your year! 🎉🥂🥳