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Is every company an API company now?

Originally published on LinkedIn, February 25, 2026.

Sam Altman's API-company line and why product managers should take APIs seriously.

“Is software dead”? Sam Altman thinks it’s just changing:

“Every company is an API company now, whether they want to be or not.”

In a tweet last month, he backed it up: OpenAI “added more than $1B of ARR in the last month just from our API business.”

$1 billion. In a month. Just the API.

If you’re a Product Manager and still think APIs are “a developer thing”, that window is closing.

I’ve been building APIs and API tools for 15 years and I’m now teaching PMs how to do it: 4 live sessions over two weeks, exercises, real case studies, practical how-to, not theory:

https://maven.com/emmanuel/api-pm-fundamentals